Welcome to SDSI online pre-evaluation portal

The joint MA programme “Service Design strategies and innovations” (SDSI) is a new Erasmus Mundus Joint Master’s Degree in Northern Europe with a focus on service design, management and leadership.

SDSI is open to candidates who are passionate about service design and aim at becoming the Lead of Service Design. A bachelor’s degree with a minimum of 180 ECTS credits or a second-level professional higher education diploma (LQF/EQF level 6-7) in Arts and Humanities; Social Sciences, Journalism and Information; Business, Administration and Law or Information and Communication Technologies is required to apply. Professional work experience is preferable and might give you a competitive advantage but is not a prerequisite for studying with the SDSI.

Are you our ideal candidate?

We welcome candidates and future leaders who are passionate about service design and aiming at becoming leaders in service design. We value diversity and welcome students from a range of geographical locations, nationalities, and backgrounds.

Our ideal students don’t need to be service design experts. We value candidates who are open-minded and creative, thrive on diverse perspectives, possess problem-solving skills, aim to make a positive societal impact with their knowledge, and exhibit a strategic, critical thinking mindset.


  • Educational documents (diploma and official transcript of records) and their official English translations
  • Proof of English proficiency
  • Copy of the biodata page of your passport (the document needs to be valid during the application process)
  • Resume/CV
  • Video-letter of motivation
  • Admission assignment
  • Interview.

Detailed procedure here.

How to Apply?

  • Select “Sign in / register ” at the top right of the page.
  • Create your account. Please indicate an email address that you regularly check, as it will be used for all communications related to the application process.
  • Fill in the application and upload the compulsory attachments including the admission assignment.
  • Submit!

Admission call

  • Until February 23, 2024 Application
  • March 11-22, 2024 Online interviews with scholarship holders
  • March 25-29, 2024 Communication of results to scholarship holders
  • by April 9, 2024 Communication with candidates, interviews for self-funded spots, and composition of the class (scholarship holders and self-funded students)
  • by April 20, 2024 Signed study agreements and study fee payments (if applicable)

Selection Criteria

See Admission requirements and grading principles, as well as evaluation criteria here.

Admission results

Each year, admission results are published on the SDSI website in April. Applicants can find their performance order and scores by checking the results file, where each applicant is listed with their assigned Dreamapply account ID number.

Appeal procedure

Please read the Selection Criteria carefully before submitting an appeal. Applicants who do not submit the required documents by the established deadlines should not appeal.

The appeals process refers to how your proposal was handled during the evaluation and eligibility process. It is not an automatic re-evaluation. Please note that any new information or clarifications that should have been included in your proposal will not be considered. If, after reading the above conditions, you still have reason to believe that an error has been made, please send an email with all required information (name, email address, and a detailed explanation of why you believe an error has been made) to the Head of SDSI Ilze Kundziņa at ilze.kundzina@sdsi.ma so that the SDSI Admissions Committee can conduct a reconsideration. All appeals must be submitted before April 5, 2024. Appeal results will be emailed to the applicant before April 19, 2024.

Featured Programmes

SDSI Embarks on a New Journey
9 Nov 2023

September 11, 2023 marks the beginning of an incredible journey as we welcome 32 international students to the SDSI study programme!

SDSI – an Erasmus Mundus Joint Masters
8 Dec 2022

We have magnificent news! In September 2022 the SDSI consortium signed a Grant Agreement with the European Education and Culture Executive Agency (EACEA). Starting with the study year 2023/2024, SDSI becomes an Erasmus Mundus Joint Master’s programme.

2nd call
9 May 2022

We are happy to announce another round of applications for studies at SDSI for the study year 2022 / 2023.

Save the date!
11 Jan 2022

On February 15, 2022, applications for studies at SDSI will be opened. You will have a month to submit your application, which consists of several parts, including service industry-related homework. Read more about the SDSI admission procedure here www.sdsi.ma/admission, and look for the Apply now button, starting with February 15!

2nd call
6 Jul 2021

The new international Master’s degree in service design, Service Design Strategies and Innovations (SDSI) has concluded the first round of student intake with a list of international candidates from 3 continents.

Deadline extended!
19 Jun 2021

Deadline for applications to studies at SDSI extended to June 30, 2021!

A call for student applications is open
31 May 2021

The new international Master’s degree in service design, the Service Design Strategies and Innovation (SDSI) announces a call for student applications. Admissions will be open during June 1-20, 2021.

12 Apr 2021

Service Design Strategies and Innovations (SDSI) is a new joint master’s programme with a focus on interdisciplinary studies and cross-specialisation in design, management, business and social sciences. We will help you become a versatile service innovator who can enable change in public and private organisations through strategic design, management and creative leadership.

12 Apr 2021

The study process includes study periods abroad to Kuldīga in Latvia and Rovaniemi in Finland. The study year 2021 / 2022 will be organized mostly on-line, with four on-site weeks (once in two months) during the 1st study year. SDSI locations are ‘safe countries’ characterised by societies striving for social and economic development, wellbeing, and culture.

Through their international offices, partner countries offer well-established networks for finding suitable student accommodations and public transport, with airports nearby. Partner countries are internationally known for the beauty of their natural resources, green forests, and the Baltic Sea, and unlimited options exist for hiking, exploring, finding peace of mind and spending quality time on your studies.