Welcome to SDSI online pre-evaluation portal

Joint MA program “Service Design strategies and innovations” (SDSI) is a new international Masters in Northern Europe with a focus on service design, management, and leadership.

SDSI is open to any candidate who is passionate about service design and aims at becoming the Lead of Service Design. Professional Experience and a BA degree is required – in any field, not necessarily in Design. We value diversity and thus – students from diverse geographical locations, nationalities and backgrounds.

Are you our ideal candidate?

We welcome candidates and future leaders who are passionate about service design and aiming at becoming leaders in service design. We value diversity and welcome students from a range of geographical locations, nationalities and backgrounds.

We encourage you to apply if one of the following statements describes you:

  • A mid-level or senior professional from industry or the public sector who can demonstrate creative talents and leadership in innovative projects
  • Self-employed professional
  • Emerging entrepreneur
  • Motivated individual


  • Application
  • BA degree;
  • Official transcript of records;
  • Proof of English proficiency: TOEFL, IELTS, ELS (or similar);
  • Resume/CV;
  • Letter of Motivation;
  • Copy of the data page of your passport or ID card;
  • Admission assignment;
  • Interview.

More info: here

How to Apply?

  • Select “Sign in / register ” at the top right of the page.
  • Create your account. Please indicate an email address that you regularly check, as it will be used for all communications related to the application process.
  • Fill in the application and upload the compulsory attachments including admission assignment.
  • Submit!

Admission call

  • You can apply until July 31, 2022
  • Online Interview: August 8-11, 2022
  • Communication of results to candidates: August 15-20, 2022

Featured Programmes

2nd call
9 May 2022

We are happy to announce another round of applications for studies at SDSI for the study year 2022 / 2023.

Save the date!
11 Jan 2022

On February 15, 2022, applications for studies at SDSI will be opened. You will have a month to submit your application, which consists of several parts, including service industry-related homework. Read more about the SDSI admission procedure here www.sdsi.ma/admission, and look for the Apply now button, starting with February 15!

2nd call
6 Jul 2021

The new international Master’s degree in service design, Service Design Strategies and Innovations (SDSI) has concluded the first round of student intake with a list of international candidates from 3 continents.

Deadline extended!
19 Jun 2021

Deadline for applications to studies at SDSI extended to June 30, 2021!

A call for student applications is open
31 May 2021

The new international Master’s degree in service design, the Service Design Strategies and Innovation (SDSI) announces a call for student applications. Admissions will be open during June 1-20, 2021.

12 Apr 2021

Service Design Strategies and Innovations (SDSI) is a new joint master’s programme with a focus on interdisciplinary studies and cross-specialisation in design, management, business and social sciences. We will help you become a versatile service innovator who can enable change in public and private organisations through strategic design, management and creative leadership.

12 Apr 2021

The study process includes study periods abroad to Kuldīga in Latvia and Rovaniemi in Finland. The study year 2021 / 2022 will be organized mostly on-line, with four on-site weeks (once in two months) during the 1st study year. SDSI locations are ‘safe countries’ characterised by societies striving for social and economic development, wellbeing, and culture.

Through their international offices, partner countries offer well-established networks for finding suitable student accommodations and public transport, with airports nearby. Partner countries are internationally known for the beauty of their natural resources, green forests, and the Baltic Sea, and unlimited options exist for hiking, exploring, finding peace of mind and spending quality time on your studies.