Welcome to SDSI online pre-evaluation portal

The joint MA program “Service Design strategies and innovations” (SDSI) is a new international Master in Northern Europe with a focus on service design, management, and leadership.

SDSI is open to candidates who are passionate about service design and aim at becoming the Lead of Service Design. BA degree of at least 180 ECTS or a second-level professional higher education diploma is required in humanitarian sciences, arts, information and communication sciences, the social and human sciences, or science in business administration. Professional work experience is preferable and might give you a competitive advantage but is not a prerequisite for studying with the SDSI.

Are you our ideal candidate?

We welcome candidates and future leaders who are passionate about service design and aiming at becoming leaders in service design. We value diversity and welcome students from a range of geographical locations, nationalities, and backgrounds.

We encourage you to apply if one of the following statements describes you:

  • A mid-level or senior professional from industry or the public sector who can demonstrate creative talents and leadership in innovative projects
  • Self-employed professional
  • Emerging entrepreneur
  • Motivated individual


  • Application
  • Education documents (diploma and transcript of records) and official English translations;
  • Proof of English proficiency: TOEFL, IELTS, Duolingo English Test (or similar) or has completed on-site secondary education, Bachelor’s or Master’s degree taught fully in English in one of the following countries: EU/EEA member states, USA, Canada, Australia, New Zealand, Switzerland, United Kingdom. Please note that the transcript of record must include that studies were conducted fully in English;
  • Resume/CV;
  • Letter of Motivation;
  • Copy of the data page of your passport or ID card;
  • Admission assignment;
  • Interview.

NB! It is important to properly cite and reference any sources used in your motivational letter and admission assignment. It has to be authentic, otherwise, the university has the right to dismiss your application.

The Duolingo English Test which is an online English proficiency test that can be taken online, on-demand, in under an hour for only $49. The test is taken via a computer with a camera and includes a proficiency score, video interview, and writing sample which are shared with the SDSI (Art Academy of Latvia) when you send your results. Certified results are available within 48 hours of the test sessions.

More info: here

How to Apply?

  • Select “Sign in / register ” at the top right of the page.
  • Create your account. Please indicate an email address that you regularly check, as it will be used for all communications related to the application process.
  • Fill in the application and upload the compulsory attachments including the admission assignment.
  • Submit!

Admission call

  • Will be open from February 1-28, 2023
  • Online Interview: March 13-24, 2023
  • Communication of results to candidates: March 27-31, 2023

Featured Programmes

2nd call
9 May 2022

We are happy to announce another round of applications for studies at SDSI for the study year 2022 / 2023.

Save the date!
11 Jan 2022

On February 15, 2022, applications for studies at SDSI will be opened. You will have a month to submit your application, which consists of several parts, including service industry-related homework. Read more about the SDSI admission procedure here www.sdsi.ma/admission, and look for the Apply now button, starting with February 15!

2nd call
6 Jul 2021

The new international Master’s degree in service design, Service Design Strategies and Innovations (SDSI) has concluded the first round of student intake with a list of international candidates from 3 continents.

Deadline extended!
19 Jun 2021

Deadline for applications to studies at SDSI extended to June 30, 2021!

A call for student applications is open
31 May 2021

The new international Master’s degree in service design, the Service Design Strategies and Innovation (SDSI) announces a call for student applications. Admissions will be open during June 1-20, 2021.

12 Apr 2021

Service Design Strategies and Innovations (SDSI) is a new joint master’s programme with a focus on interdisciplinary studies and cross-specialisation in design, management, business and social sciences. We will help you become a versatile service innovator who can enable change in public and private organisations through strategic design, management and creative leadership.

12 Apr 2021

The study process includes study periods abroad to Kuldīga in Latvia and Rovaniemi in Finland. The study year 2021 / 2022 will be organized mostly on-line, with four on-site weeks (once in two months) during the 1st study year. SDSI locations are ‘safe countries’ characterised by societies striving for social and economic development, wellbeing, and culture.

Through their international offices, partner countries offer well-established networks for finding suitable student accommodations and public transport, with airports nearby. Partner countries are internationally known for the beauty of their natural resources, green forests, and the Baltic Sea, and unlimited options exist for hiking, exploring, finding peace of mind and spending quality time on your studies.